The Ultimate School Holiday Camp Planning Checklist

Published: 2026-04-15 · 2 min read

School holidays are one of the biggest revenue opportunities for enrichment centres in Singapore, but they're also where things slip through the cracks. The difference between a camp that runs smoothly and one that feels chaotic usually comes down to how early and systematically you planned it.

What the checklist covers

It walks you through every phase of holiday camp planning, from 8 weeks out to wrap-up day, across all four Singapore school holidays: March, June, September, and December.

• Programme and pricing: How to structure your camp, set your rates, and build in early-bird urgency that actually drives sign-ups.
• Staffing: Headcount planning, ratio requirements, and how to run a pre-camp briefing your team will actually remember.
• Registration and admin: What to collect from parents, how to set up payments, and what to send in your confirmation message.
• Marketing and communications: An 8-week comms plan with WhatsApp and social touchpoints so parents hear about your camp before it fills up.
• Logistics and venue: Equipment, catering, day-before prep, and everything your team needs to walk in confident on Day 1.
• On the day: Morning and end-of-day checklists so nothing gets missed while you're in the middle of running a full camp.
• Post-camp wrap-up: How to turn happy camp parents into term class enrolments, and what to review before you plan the next one.

Who it's for

Any enrichment centre in Singapore running or planning to run a school holiday programme, whether it's your first camp or your tenth.

Print it out, assign sections to your team, and tick as you go.